Halloween has claimed its place as the number one night out in Birmingham as the city’s largest club saw record numbers of customers through its doors.
PRYZM on Broad Street, attracted 7% more customers over the Halloween period compared to the previous year, with more than 12,500 clubbers coming out for ghoulish fun.
PRYZM is owned by The Deltic Group, which operates 57 premium bars and clubs across the UK, and the company enjoyed an overall uplift in admissions for Halloween Saturday of 2.3% to 90,598 people.
Deltic’s regional operations director, Tony Gorbert, said: “PRYZM Birmingham has proved to be a big hit since our launch 18 months ago following a £1million investment.
“The fact we saw so many people turn out for the various Halloween themed parties, reveals its popularity and secures its spot as the biggest event in the late night sector’s calendar.”
Recent research by Deltic’s Night Index, a quarterly report produced in association with Censuswide that surveys over 2,000 people nationwide, also reveals that when it comes to a Halloween night out, over 40% of 18 to 21 year olds look to dress up and 41% see great music and entertainment as a key part of their celebrations.
Notes to editors:
1. A night out is defined as a night out where the majority of the night is spent out past 10pm.
2. The Deltic Night Index looks at changing consumer behaviours in the UK’s evening and late night leisure sector. The report surveyed 2291 18+ year olds with a minimum of 500 18-21 year olds.
Issued by Limegreen Communications on behalf of The Deltic Group
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