The UK’s largest bars and club operator, The Deltic Group has confirmed plans to invest £1.4milion in launching a new PRYZM club in Birmingham city centre.
The former Gatecrasher site on Broad Street will be refurbished to develop a new multi-room venue, creating over 50 new jobs.
Commenting on the announcement, which will be Deltic’s first venue in the city, chief executive, Peter Marks, said: “We have been keen to have a presence in Birmingham for some time now and are delighted to have acquired this landmark site. We are extremely excited to bring PRYZM to the city, which will offer a fantastic clubbing experience with outstanding levels of customer service and headline acts from around the world.”
PRYZM Birmingham is due to open in the summer. It will combine multiple dance rooms with the latest in sound and lighting technology, together with luxury VIP booths, table service and bespoke bar experiences.
The club will be part of The Deltic Group which operates 58 bars and clubs across the UK, employing more than 3,000 people.