FOURTH DELTIC NIGHT INDEX
Released: August 2017 | Data: May 2017 – July 2017
CHIEF EXECUTIVE, THE DELTIC GROUP
Having worked in the late night sector for more years than I care to admit, I have seen first-hand the number of people within it who have developed rich and rewarding careers, yet I’d imagine this may come as a surprise to many.
Most view a job in the late night sector as a means to an end, a way of earning money while they study –but this quarter’s report crystallises what I’ve believed for a long time now –that it goes beyond that. A staggering 72.8% of people said that working in the sector equipped them with more skills than they were expecting, including everything from communication skills and time management to negotiating, people management and operational skills. Over a third found there were more career development opportunities than they were expecting and half found there were a wider variety of roles than they realised.
Our sector is a unique one and it’s great to see that so many people benefit from having worked in it. However maybe we’re not shouting about this enough, as the data also makes highlights that our sector needs to be doing more to educate people about the varied and exciting career opportunities that we have to offer.
I’ve always talked about the wider benefits of the late night economy, from job creation to its positive impact on the UK’s high streets. This latest data goes beyond to demonstrate the role it plays in equipping young people with vital skills for working life, and is further evidence of the far reaching positive impact of the evening and late night economy. It strengthens our call to local and national Government that our industry needs to be supported to ensure it continues to develop from strength to strength.
AUGUST 2017 – THE EVENING AND LATE NIGHT ECONOMY
•43.2% of consumers are going on a night out at least once a week (compared to last period’s 37.2%)
•Average spend on evening and late night leisure is down more than 3.5% on the last quarter to £53.63, from £55.56
•Spend on drinks in the venue has seen a rise over the past three months of almost 4%, bringing the total to £17.99
•The length of an average night out increased by 16 minutes
CAREERS IN THE SECTOR
- On average, respondents that worked in the evening and late night leisure industries did so for more than four years, and 21% worked in the industry for more than seven years
- 45% said it was a more professionally run environment than they were expecting, with 62.5% saying it was harder work than anticipated
- More than a third (34.1%) of people said that the industry has more career development opportunities and training opportunities (34.3%) than they initially expected
- 72.8% acquired more skills than they were expecting
LATE NIGHT ECONOMY SPENDING BY LATE NIGHT ACTIVITY
For the fourth consecutive quarter the pub remains the most popular night out activity overall, but for Brits aged 18-21 clubbing takes the top spot
•Pubs remain the most popular activity overall with over a quarter (25.8%) of Brits spending more money in pubs each month than other forms of evening and late night leisure. This is followed by bars (15.9%) and then the cinema (14.9%)
•The popularity of pubs is highest among 26-30 and 31-45 year olds, with 30.2% and 31.0% respectively saying they spend the most in pubs each month
•More than 30% Brits aged 18-21 (30.6%) spend the most money on clubs each month followed by 17.9% of Brits aged 22-25
•Clubbing is slightly more popular with women than men, with 15.4% spending the most in clubs compared to 13.8%
•In comparison, 29.0% of men spend the most money in pubs each month compared to 23.5% of women
•1 in 7 (14.70%) Brits spend more money at clubs each month than on other types of evening and late night leisure
LATE NIGHT ECONOMY SPENDING BY LATE NIGHT ACTIVITY: REGIONAL BREAKDOWN
Across the majority of the UK’s main cities, consumers either spend the most money in the pub, or do not spend more on any particular type of evening or late night leisure
•In Edinburgh, Glasgow, Liverpool, London, Newcastle, Nottingham, Plymouth, Sheffield and Southampton, the UK pubs were where consumers spent the most money each month
•In Belfast, Birmingham, Brighton, Bristol, Cardiff, Leeds, Manchester and Norwich respondents said that they didn’t spend more money on any particular type of leisure
•In Belfast, a quarter (25.0%) spend the most money in bars each month
•In Cardiff and Liverpool, consumers are more likely to spend more on clubbing than other cities –as 18.9% and 18.7% respectively attested to
•Of all the UK’s cities, the cinema was most popular in Birmingham and Edinburgh, with 20.9% and 18.4% spending the most money respectively
LATE NIGHT SPEND MIX
Although overall spending is down when compared to last quarter there was a 4% increase on spending on drinks in a venue
•On average Brits spend £53.63 on a late night out
•This goes up to £61.12 among 26–30 year olds, £60.69 among 31–45 year olds and £57.51 among 46–55 year olds
•Spending on pre-drinks, food, transport, entry were all down on last year, however spending on drinks in-venue was up by 4% when compared to last quarter
•For this quarter, Brits spent the most on drinks in-venue (£17.99), followed by food (£13.21)
•Those aged 56 and above spent the most on food while on a night out at £17.06, while those aged 18-21 years old spending the least at £8.33
•People aged between 26-30 spent the most on transport and door entry
•22-30 and 31-45 year olds spent the most on drinks in a venue out of any age group (£21.27 and £21.22)
•Belfast has the highest average spend on a night out, at £65.22, followed by Glasgow at £59.60 and Edinburgh at £57.96
LATE NIGHT SPEND MIX: REGIONAL BREAKDOWN
Drinks in the venue
LATE NIGHT TIMINGS
For this quarter the average length of a night out increased by 16 minutes.
•The average night out lasted 5 hours 5 minutes, an increase of 16 minutes from the last quarter
•On average, 26-30 year olds spend slightly longer out than 22-25 year olds and 18-21 year olds (5hrs 25mins compared to 5hrs 15mins and 5hrs 2 mins respectively)
•For nearly 2 in 5 (42%) 18-21 year olds, an average night out lasts 5-6 hours
•For nearly half of 26-30 year olds (49.30%) 26-30 year olds, an average night out lasts 5-6 hours
•27.4% of people leave for a night out between 7pm and 8pm, 19.3% leave between 8pm and 9pm. This is reflected across the regions
•Amongst 18-21 year olds the most popular time to leave for a night out is between 10pm and 11pm, with 15.9%, followed by 9pm, to 10pm at 15.7%
LATENIGHT TIMINGS: REGIONAL BREAKDOWN
•People from Glasgow, Cardiff and Bristol tend to have the longest night out, lasting an average of 5hrs 32mins, 5hrs 29mins and 5hrs 20 mins respectively
•Whereas on average people from Plymouth, followed by Norwich and Brighton tend to have the shortest night out, with an average of 4hrs 35mins, 4hrs 37mins and 4hrs 42mins hours respectively
•The most popular time to leave the house for a late night across the majority of regions is 7.51pm
PLANNING A LATE NIGHT
For the fourth consecutive quarter recommendations remains the most important factor when deciding where to go on a night out.
The top 5 ways respondents choose where to go when planning a night out are:
- Recommendations (60.8%)
- Friends being tagged on Facebook (26.3%)
- Google Search (18.1%)
- Online reviews (15.3%)
- Website and club photos (14.2%)
- Recommendations remain the most important factor when choosing where to go on a night out for all age groups, and have in fact become even more important to consumers over the last quarter, with those deeming them important increasing by 10%
- A company website, club photos, promoters, Instagram tags and celebrity appearances have also become important to more people when choosing where to go –all have increased on last quarter
- Nearly 30% of 18-21 year olds choose a night out based on club photos or pictures of friends tagged on Facebook
WHY DO WE GO OUT
This quarter has seen a near 4% increase in the number of people stating their main reason for a night out is to escape the stresses of day to day life.
- When compared to the last quarter there has been a 3.8% increase the number of people stating their main reason for the night out in to escape the stresses of day to day life
- 71.5% of people stated seeing friends as one of the main reasons they go out, up 7.6% from last quarter. This spans across all ages
- Almost a third (31.1%) go on a night out to celebrate an occasion
- 1 in 7 people aged between 18-21, 22-25 and 26-30 years old cited their main reason to go out is to meet a potential partner
- More than 1 in 5 people aged between 22-25 stated their main reason to go out is to have a dance/exercise
- Nearly four fifths (79.2%) of those aged 18-21 years old said that seeing friends was one of their main reasons for going out
FREQUENCY OF LATE NIGHTS
Brits continue to enjoy a late night out with the number of people going out at least once a week increasing 6% when compared to the last quarter.
•43.2% of Brits go out at least once a week, up 6% from 37.2% last quarter
•70.5% of 18-21 year olds go out at least once a week, which is similar to last quarter at 69.8%
•However the number of 22-25 year olds that go out at least once a week has increased almost 10% from 52.1% to 61.7%, and the number of 26 –30 year olds that go out at least once a week has risen from 47.4% to 55.1%, compared to last quarter
•Almost a fifth (19.6%) of 18-30 year olds go on a night out 2-3 times a week. Among 18-21 year olds this rises to just under a quarter (24.3%)
•Londoners go out the most, with half (50.8%) of the city going on a night out at least once a week, closely followed by Belfast (50.0%) and then Sheffield at 58.8%
•This compares to Norwich, where only 29.4% go out at least once a week, and Nottingham, where only 29.6% go out at least once a week
WHO DO WE GO OUT WITH ON A LATE NIGHT?
The data has shown that the younger generation prefer to go in larger groups.
•Over one third of people aged 18-21go out in groups of 5-6 people
•On average Brits aged 46-56+ go out in groups of 4
•Women tend to go out in larger groups with nearly one third of women going out in groups of 5-6 people compared to just under one quarter of men
•These figures are largely consistent across the UK
WHO DO WE GO OUT WITH ON A LATE NIGHT? BREAKDOWN
As a nation we prefer to go out in mixed gender groups. This is particularly true for the younger generation.
- Almost half (47.8%) of Brits choose to go on a night out with a mixed gender group of friends, up from 44% on the last quarter
- The number of brits that go out with their partner decreased from 16.5% last quarter to 13.3%
- However this increases as people get older -19.3% of 46-55 year olds and 27.9% of 56 plus year olds say they usually go on a night out with their partner
- Across the 18-21 age group, 61.1% go out with a mixed group of friends
- Of those that go out, 3 in 10 (30.9%) men said that they usually go out with their male friends
- More men (5.6%) go on nights out with the opposite sex than women (2.5%)
- There is limited regional variation in the data
•96.5% of Brits feel extremely or somewhat safe when they stay with their friends on a night out
•82.9% feel extremely or somewhat safe when they keep their belongings with them at all times on a night out
•Two thirds (66.1%) felt somewhat or extremely safe travelling alone, down from 70.6% last quarter
•However over a third (37.5%) also felt somewhat or extremely safe leaving their drink unattended. This is down from 44.8% last quarter.
•57.1% of men said they felt safe leaving their drink unattended, compared to 23.7% of women
The cities where the highest percentage of people felt somewhat to extremely safe travelling by themselves on a night out were:
1.Edinburgh, 76.6% (up from 73.5% last quarter)
2.Brighton, 71.4% (up from 57.1% last quarter)
3.Nottingham, 70.8% (down from 71.6% last quarter)
4.London, 69.2% (down from 70.9% last quarter)
5.Liverpool, 68.0% (down from 73.9% last quarter)
6.Norwich, 66.7% (down from 71.2% last quarter)
7.Belfast, 66.1% (down from 68.3% last quarter)
———-national average 66.1% ———-
8.Glasgow, 65.9% (down from 78.1% last quarter)
9.Plymouth, 64.2% (down from 75.5% last quarter)
10.Newcastle, 63.8% (down from 73.0% last quarter)
WHO WORKS IN THE LATE NIGHT LEISURE INDUSTRY?
The majority of respondents started working in the evening and late night leisure industry between the age of 16 and 20, and stayed for an average of four years –however that includes people that are still in the industry.
•The mean age that people start working in the evening or late night leisure industry is 20.23
•The majority (64.9%) of respondents that have worked in the late night leisure industry started doing so between the ages of 16 and 20. 15.5% of people started working in the industry between the ages of 21 and 25
•On average, people work in the industry for 4.02 years
•41.9% have worked in the industry for 1 to 3 years, 20.8% have worked in the industry for 4 to 6 years
•21.0% have worked in the industry for 7 years or longer
•Almost one fifth (18.2%) of those aged 56+ worked in the industry for 7-10 years, and 38.6% have worked in it for over 10 years
PERCEPTIONS OF WORKING IN THE EVENING AND LATE NIGHT LEISURE INDUSTRY
•Based on their experience:
•72.8% acquired more skills than they were expecting
•60.7% would recommend young people work in the late night leisure industry to develop essential work experience
•36.5% believe there are less barriers to promotion than in other industries
•50% found there were a wider variety of roles in evening and late night leisure businesses than they expected
•34.3% found there were more training opportunities than they were expecting
•34.1% found there were more career development opportunities than they were expecting
•60.5% found it was a more sociable environment than they were expecting
•62.5% said it was harder work than they expected
•45.4% said it is a more professionally run environment than they were expecting
•Despite this, only 11.9% said they chose to work in the industry because they believed it would equip them with key skills that they could use throughout their working life
•The top reasons respondents gave for working in the evening and late night leisure industries were:
•To earn money when at school or college (48.8%)
•Because the hours suited their lifestyle (42.7%)
•Because they saw it as a fun and sociable environment to work in (34.3%)
•Over half said that they developed the following skills working in the industry:
•Communication skills (81.0%)
•Working under pressure (74.8%)
•Customer service (74.6%)
•Dealing with difficult situations (69.2%)
•Working with different people (63.7%)
•Working effectively in a team (62.7%)
•45.6% felt they developed a good work ethic working in the industry, while 44.2% felt they learnt time management skills
•Working in late night leisure also proved an effective way to learn harder skills:
•29.8% felt they developed management skills
•25.2% felt they developed negotiating skills
•20.6% felt they developed operational skills
•17.5% felt they developed marketing skills
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THIRD DELTIC NIGHT INDEX
Released: June 2017 | Data: February 2017 – April 2017
SECOND DELTIC NIGHT INDEX
Released: February 2017 | Date: November 2016 – January 2017
FIRST DELTIC NIGHT INDEX
Released: October 2016