First Deltic Night Index to show year on year data reveals spend on late night leisure activities is up, with Brits going out more often

London, 15th November 2017: The latest Deltic Night Index has revealed that more Brits are going on a night out1 each week and spending more when compared to the same period in 2016.

This is the fifth Deltic Night Index, a quarterly report published by late night leisure leader The Deltic Group, and the first to show year on year data. This survey covers the period from 1 August 2017 to 31 October 2017.

Headline findings 

  • Average spend on a night out was up by 14.8% – almost £10 – on the last quarter, from £53.63 to £61.58. This also represents a 9.0% rise on the same period last year

 

  • 1% of consumers are going on a night out at least once a week. This compares to 43.2% for the last quarter, and 58.3% for the same period last year

 

  • Almost half (49.5%) of 18-25 year olds spend more money on clubs and bars each month than on other forms of late night leisure

 

  • There has been an 11.1% increase in spending on drinks in the venue when compared to the same period last year (from £16.22 to £18.02)

 

  • 0% of 18-21 year olds go out on a night out at least once a week. This is up 10.0% from last year

 

  • Nearly 70% of Brits planned to celebrate Halloween in 2017, an increase of 8.5% on 2016

 

  • Average spend on Halloween has increased by 7.2% on the previous year, from £33 to £35.36

Peter Marks, Chief Executive of The Deltic Group commented, “This is the first time we can look at the Deltic Night Index data over a 12-month period and it confirms what we already know: people love a good night out – the key point is that the definition of a ‘good night out’ very much depends on your age.

 “Unsurprisingly, activities like the pub prove to be popular with older age groups, but clubbing continues to be one of the most popular night out activities for the younger age groups despite the commentary around younger people drinking and going out less. As we see from the data, almost half (49.5%) of 18-25 year olds spend more money in clubs and bars each month than any other forms of late night leisure.”

This period (1 August 2017 – 31 October 2017) has reported the highest number of consumers going on a night out at least once a week (60.1%) since the Index began. This is coupled with a 9.0% increase on average overall spend on a night out when compared to the same period last year (1 August 2016 – 31 October 2016). Spend has increased on most parts of the late night leisure spending mix, with an 11.1% increase on spending on drinks in the venue and 11.4% increase on entry fee, as well as a 20.9% increase on pre-drinks.

Halloween grows in popularity

The data also reveals that Halloween continues to grow in popularity, with almost 70% of Brits planning to celebrate the event, an increase of 8.5% on the previous year. This data supports Deltic’s positive trading for the Freshers weeks and Halloween period (17 September 2017 to 31 October 2017) with total admissions up 6.4% to 1.3m people on a like for like basis. The Group also reported a record Halloween Saturday, with admissions up 2.3% to 90,598 on an already impressive performance last year.

Compared to last year, pubs and clubs have increased in popularity as locations to celebrate Halloween.15.2% planned to celebrate at a club (either pre-booked or chosen on the night), an increase of 1.2% from the previous year. For those aged 18-21 this figure increases to 35.0%, an increase of 2.8% on the 2016 figure.

The Deltic Night Index looks at changing consumer behaviours in the UK’s evening and late night leisure sector. The report surveyed 2291 18+ year olds with a minimum of 500 18-21 year olds.

Deltic trades under a number of names including PRYZM, ATIK, Fiction, Cameo, Kuda, Vinyl, and the new Bar&Beyond brand. The group’s business model is to create memorable experiences for its consumers by offering a range of premium drinks, private booths, party packages and an entertainment led offering, all in exceptional venues.

The Deltic Night Index is quarterly a comprehensive research report conducted by Censuswide into the UK late night economy and consumer trends.

[1] A night out is defined as a night out where the majority of the night is spent out past 10pm.

-Ends-

Enquiries

Hudson Sandler                                                                   

Pema Seely, Lucy Wollam or Emily Jones on deltic@hudsonsandler.com or 020 7796 4133

 

Notes to Editors

  • The Group has a strategic focus on investing in its estate, people and entertainment to create great nights out for its customers.
  • The Group is dedicated to being a best in class responsible operator. In addition, it runs the “Echo Trust’’ charity fund, which regularly donates to children’s hospitals and schools in the local areas surrounding its venues.
  • The company was recognised by the industry when it won a hat-trick of awards at The Publican Awards 2016: Best Late Night Operator, Responsible Retailer of the Year and Best Pub Operations Team.
  • Deltic is constantly pioneering new concepts including a broader choice of music rooms. PRYZM Kingston was the first to offer a female only area with a pamper room and opportunity to catch up away from the main dance floor and has also trialled an exclusive dance floor concept at its Leeds and Brighton sites.
  • Halloween is Deltic’s busiest night of the year with over 90,000 customers this year.

 

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