Deltic Night Index reveals increase in consumer spend on a night out

Brits spend an average of £59.49 on a night out, and 58% go out at least once a week

42.0% of consumers admit that seeing other people post about their night out on social media makes them want to go on a night out

London, 26th February 2018: The most recent quarterly Deltic Night Index, released today, reveals that consumers spent an average of £59.49 on a night out for the last quarter, up 13.8% from the same period last year. A closer look shows that Brits are spending a significant 26.6% more on pre-drinks, 25.0% more on transport, and 19.4% more on in-venue drinks, but 9.1% less on food.

The report also proves once again that people of all ages still love going out. Over half (58%) of consumers go on a night out at least once a week. Though this is down slightly from last quarter’s 60.1% (the highest rate since the index began), it goes up to 73% among 18 – 21 year olds, and 63.8% among 26 – 30 year olds. The Deltic Night Index is a quarterly report, published by late night leisure leader The Deltic Group, which looks at the changing consumer behaviours in the UK’s evening and late-night leisure sector. This report, which surveyed more than 2,200 people, covers the three-month period from November to January. As well as examining spending, location and frequency trends, each report has a special focus – this quarter’s report investigates the role technology plays in a night out.

Key findings: social media

· 42.0% of respondents said that seeing other people post about their night out on social media makes them want to go on a night out. Among 18 – 30 year olds this went up to 57.6%

· Overall, 41.7% of respondents said they used Facebook when planning a night out, and 37.1% said they use it during a night out. This goes up to 50.4% and 44.2% respectively among 18 – 30 year olds

· Among 18 – 21 year olds, more use Snapchat (59.4%) on a night out than Facebook (41.2%). 35.8% use Instagram. For planning a night out, half (50.0%) of 18 – 21 year olds use Facebook, 49.0% use Snapchat and 28.9% use Instagram

· After Facebook, Snapchat proved more popular than Instagram for both people planning a night out and during a night out – with 21.0% saying they use Snapchat, and only 17.1% useing Instagram for planning a night out and 26.4% saying they use Snapchat, and only 20.3% using Instagram during a night out

· However, as many as 43.1% of respondents said that they make an effort to not use their phone on a night out, and 50.8% admitted that they hate it when friends use their phone a lot on a night out

· Perhaps unsurprisingly, this number gets higher amongst older age groups. 53.7% of those aged 56+ say they make an effort not to use their phone on a night out, and 59.9% say they hate it when their friends use their phone a lot on a night out, compared to just 38.0% and 44.6% of 18-21 year olds respectively

Key findings: apps

· 18 – 21 year olds seem to be the early adopters of some of the more technical apps – 14.4% use payment apps when planning a night out, and 14.2% use food delivery apps, compared to just 8.2% and 8.0% overall. The figures are similar for during a night out

· Almost half (49.2%) of 18 – 21 year olds felt that apps like Uber and Apple Pay make it easier to go on a night out, while 29.5% said it encouraged them to go on a night out more often

Key findings: gender split

· Women prefer to use social media to connect with others and to feel safer – 51.6% said it made the feel more connected compared to just 43.8% of men, and 23.7% said it made them feel safer, compared to 21.8% of men

· Men are more likely to use apps and tech for convenience, with 43.6% saying it’s more convenient and 18.6% agreeing that it helped them to spend less when out, compared to 37.9% and 16.4% respectively amongst women.

Peter Marks, Chief Executive of The Deltic Group commented, “This is now our sixth Deltic Night Index, and it continues to show that the current narrative around a supposed declining demand for a good night out, that millennials don’t like going out, socialising is all online and that the rest of us have outgrown it, simply isn’t true. This quarter alone, 58% of Brits said that they go on a night out at least once a week, which goes up to a massive 73% among 18 – 21 year olds.

“In this report we’ve looked at some of the drivers behind this – in particular social media and the emergence of apps such as Uber and Apple Pay. We found that actually, technology is working with us rather than against us.”

1 A night out is defined as a night out where the majority of the night is spent out past 10pm.


Deltic Night Index February 2018


Hudson Sandler Lucy Wollam or Emily Jones at or 020 7796 4133

Notes to Editors

· Deltic Group is UK’s largest operator for late night bars and clubs with 57 clubs and bars throughout the UK, from Aberdeen to Plymouth

· Employs 3000 people

· The Group has a strategic focus on investing in its estate, people and entertainment to create great nights out for its customers

· The Group is dedicated to being a best in class responsible operator. In addition, it runs the “Echo Trust’’ charity fund, which regularly donates to children’s hospitals and schools in the local areas surrounding its venues

· The company was recognised by the industry when it won a hat-trick of awards at The Publican Awards 2016: Best Late Night Operator, Responsible Retailer of the Year and Best Pub Operations Team

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