Brits spend an average of £59.49 on a night out, and 58% go out at least once a week
42.0% of consumers admit that seeing other people post about their night out on social media makes them want to go on a night out
London, 26th February 2018: The most recent quarterly Deltic Night Index, released today, reveals that consumers spent an average of £59.49 on a night out for the last quarter, up 13.8% from the same period last year. A closer look shows that Brits are spending a significant 26.6% more on pre-drinks, 25.0% more on transport, and 19.4% more on in-venue drinks, but 9.1% less on food.
The report also proves once again that people of all ages still love going out. Over half (58%) of consumers go on a night out at least once a week. Though this is down slightly from last quarter’s 60.1% (the highest rate since the index began), it goes up to 73% among 18 – 21 year olds, and 63.8% among 26 – 30 year olds. The Deltic Night Index is a quarterly report, published by late night leisure leader The Deltic Group, which looks at the changing consumer behaviours in the UK’s evening and late-night leisure sector. This report, which surveyed more than 2,200 people, covers the three-month period from November to January. As well as examining spending, location and frequency trends, each report has a special focus – this quarter’s report investigates the role technology plays in a night out.
Key findings: social media
· 42.0% of respondents said that seeing other people post about their night out on social media makes them want to go on a night out. Among 18 – 30 year olds this went up to 57.6%
· Overall, 41.7% of respondents said they used Facebook when planning a night out, and 37.1% said they use it during a night out. This goes up to 50.4% and 44.2% respectively among 18 – 30 year olds
· Among 18 – 21 year olds, more use Snapchat (59.4%) on a night out than Facebook (41.2%). 35.8% use Instagram. For planning a night out, half (50.0%) of 18 – 21 year olds use Facebook, 49.0% use Snapchat and 28.9% use Instagram
· After Facebook, Snapchat proved more popular than Instagram for both people planning a night out and during a night out – with 21.0% saying they use Snapchat, and only 17.1% useing Instagram for planning a night out and 26.4% saying they use Snapchat, and only 20.3% using Instagram during a night out
· However, as many as 43.1% of respondents said that they make an effort to not use their phone on a night out, and 50.8% admitted that they hate it when friends use their phone a lot on a night out
· Perhaps unsurprisingly, this number gets higher amongst older age groups. 53.7% of those aged 56+ say they make an effort not to use their phone on a night out, and 59.9% say they hate it when their friends use their phone a lot on a night out, compared to just 38.0% and 44.6% of 18-21 year olds respectively
Key findings: apps
· 18 – 21 year olds seem to be the early adopters of some of the more technical apps – 14.4% use payment apps when planning a night out, and 14.2% use food delivery apps, compared to just 8.2% and 8.0% overall. The figures are similar for during a night out
· Almost half (49.2%) of 18 – 21 year olds felt that apps like Uber and Apple Pay make it easier to go on a night out, while 29.5% said it encouraged them to go on a night out more often
Key findings: gender split
· Women prefer to use social media to connect with others and to feel safer – 51.6% said it made the feel more connected compared to just 43.8% of men, and 23.7% said it made them feel safer, compared to 21.8% of men
· Men are more likely to use apps and tech for convenience, with 43.6% saying it’s more convenient and 18.6% agreeing that it helped them to spend less when out, compared to 37.9% and 16.4% respectively amongst women.
Peter Marks, Chief Executive of The Deltic Group commented, “This is now our sixth Deltic Night Index, and it continues to show that the current narrative around a supposed declining demand for a good night out, that millennials don’t like going out, socialising is all online and that the rest of us have outgrown it, simply isn’t true. This quarter alone, 58% of Brits said that they go on a night out at least once a week, which goes up to a massive 73% among 18 – 21 year olds.
“In this report we’ve looked at some of the drivers behind this – in particular social media and the emergence of apps such as Uber and Apple Pay. We found that actually, technology is working with us rather than against us.”
1 A night out is defined as a night out where the majority of the night is spent out past 10pm.
Hudson Sandler Lucy Wollam or Emily Jones at email@example.com or 020 7796 4133
Notes to Editors
· Deltic Group is UK’s largest operator for late night bars and clubs with 57 clubs and bars throughout the UK, from Aberdeen to Plymouth
· Employs 3000 people
· The Group has a strategic focus on investing in its estate, people and entertainment to create great nights out for its customers
· The Group is dedicated to being a best in class responsible operator. In addition, it runs the “Echo Trust’’ charity fund, which regularly donates to children’s hospitals and schools in the local areas surrounding its venues
· The company was recognised by the industry when it won a hat-trick of awards at The Publican Awards 2016: Best Late Night Operator, Responsible Retailer of the Year and Best Pub Operations Team
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